The relationship between Brand-Customer nowadays occurs through a multitude of channels, without barriers of time and space. Therefore, the synergistic management of corporate communication channels, whether physical or digital, is fundamental through Omni-Channel Strategy, an integrated approach aiming to provide the customer with a cohesive shopping experience across all available channels. This means that customers can interact with a brand through various touchpoints such as physical stores, websites, mobile apps, and social media, seamlessly and without interruptions. This way, a brand presents a coordinated image without disruptions.